3ina (apparently pronouced Mina) has now opened new locations in Stockholm including Täby Centrum, right next door to Sephora. I did check online to read more about the brand but unfortunately there isnt a lot on the brand. It is created by Pablo Rivera and Mark Eve and is expanding quickly. They are European made cosmetics, with affordable pricing and get this… cruelty free!

I got the opportunity to play a little and snap a few photos with my phone. The store does have a huge KIKO feel to it though…

Also…I picked up 3 items to play with too so I will show them to you below!

The Eyeshadow (79kr) #114
The texture is soft and blendable, and I like that you can use it wet or dry.

The Eyeliner (89kr) #506
They had a number of liquid liners and I liked this one because it was a bronzy color I dont already have. This liquid liner has a felt tip dip appliqué.

The Lipstick (59kr) #107
I got this one for free with my purchase as a new opening offer. I decided for a more natural color though I was able to pick from a huge range of shades.

The lipstick and the eyeshadow both were made in Madrid, Spain whereas the Eyeliner was made in Italy. In addition none of the products show how much product is in each product which is a bit annoying on my part as I want to know how much product for the price I am getting.

Where to Buy: 3ina Stores, 3ina.com