My yearly Beauty Superlatives is being prepped but I thought I’d do a bit more of a reflections before hand. This year has been filled with highs, lows and a few mehs. This year, much of my YouTube channel stalled and quite a bit of my writing has also slowed…Mainly due to a number of hard hits I received this year.

In the Blogworld…

I kickstarted the blog with a collaboration with Technic which entered the Swedish market through grocery stores. It was a fun small collab and I was happy to get inspired by them to do some looks and reviews on their affordable products.

Also in January, not only was I blessed to have been invited to the first ever DaisyExpo but also take part in the DaisyBeauty Awards within the category Best Letter Combination.

Kat Von D was pre-launched in our stores with the contour palette and the duo brush.

I changed up my hair to a balayage and changed the length & style of my hair. Also got to try olaplex which was newly launched in salons around the country.

Then I changed my hair to be more firey….

Then I went all out with Red & Purple where I feel most comfortable!

I spent a week in Gothenburg prepping the new Sephora store and worked with an amazing team of people.

I had the opportunity to travel with DaisyBeauty to Palma and spend time with great companies including Depend, Essie, L’oreal, REN Skincare and of course DaisyBeauty! The trip opened up new collaborations that I am so thankful for.

I held a Kat Von D Presentation at work and ….

…through work I was able to collaborate with Scandinavian Cosmetics/ Max Factor on their Star Wars release.

I decided on being jessica rabbit for Halloween this year…and the day after realized that Halloween Costume goddess Heidi Klum had the same idea…

Skin & Cosmetics Exhibition was a fun exhibition to go to along with Acadermia that happened in November.

Also, Mall of Scandinavia opened it’s doors along with the first KIKO and Inglot stores.

So all in all, quite a bit of Travel, a lot of new contacts and amazing new launches this year!

As for the Personal…
As mentioned, there were quite a few changes that happened in 2015.

I celebrated 1 year with sephora….and I was moved from Makeup to Fragrance at work and had to go through intensive educations to make sure that I was able to do my job. It was both exciting but also difficult as I was unsure how/what this change would develop.

I travelled to both Barcelona (anniversary trip)…
New York (summer vaca!)…
…& also to Las Vegas (for my birthday). All had their unique experiences and I also finally brought back my red hair which I felt was my main physical change this year. I also travelled for work and for the blog and these trips I am most thankful for and will remember 2015 for.

Lastly, we took a break in renovating the apartment but finally took a hold of getting our bedroom done which is so much more calming.

 So what did I learn in 2015?
* I did pull down on my youtube channel as well as my blog posts. The reasoning was not because I lacked entusiasm for what I was writing about but had lot to do with the fact that I do have a blog that has such a small niche and so collaborations & readers don’t come easily. I learnt that loosing inspiration and not getting much of a response does not mean I’m bad at doing what I love..just different in doing what I love. Yes, it may be difficult, but as long as I am true to myself, my writing and honest with those of you who are and have been around, I am ok with that.

*I found out that taking a step back and evaluating perspectives is how I attack situations and I have learnt to accept the way I do things. Patience is definitely a virtue in both professional and private situations & acceptance for one’s self is important in order to accept others.

*I really love Fragrance & I loveee skincare! I was worried in switching my focus at work but being the source of knowledge within both fragrance and skincare is such an honor and can’t wait to get my  hands on even more knowledge to learn and products to try.

Anything else?
I just want to thank each and every one of you, readers, collaborators, companies, work mates, friends and family for supporting me the past year. I am thankful for all you have done, said and contributed to 2015. I can’t wait to see what will happen in 2016 & hopefully you’re in for the journey too!

Much love, Jasmine