A Tour around Daisy Beauty Expo 2018

Yesterday, Daisy Beauty Expo happened which is a Beauty Exhibition in which the Swedish Beauty Community is invited to meet up with over 50 companies.

I was so honored to be able to take part again this year and there were many… many brands & faces that I was so happy to meet! Unfortunately my camera ran out of battery half way through the day but at least my phone has decent quality photos! Here is a look into what I saw at the Expo this year.

/Daisy Beauty Expo gick av stapeln och det var en fantastisk event där influensers och företag kan träffas och prata skönhet och nyheter och det är bästa tillfälle att bara hänga och lära känna branschen. Tyvärr så batteriet i kameran tog slut men tur min telefon ger ändå helt ok kvalité. Gärna lämna ett kommentar om det finns någonting ni vill se eller veta mer om!

Let me know in the comments if you want me to talk more about a specific product or brand!


Absolutely beautiful and they outdid themselves again this year with a Paris themed room and each product group had its own side of the room! They even thad 3 Vänner ice cream served and gorgeous sitting where you do feel like you are on a Parisienne Street.


Ah. Marielle! I loved that they booked us in for a Do it Yourself Serum! Mine was very similar to their latest Fairy Drops Serum!


YES YES YES TO ALL THINGS RETRO! Depend decorated with Glitter Balloons, and they were dressed to KILL! They were inspired by their latest release Studio 54 which unfortunately got lost on the way home to me so I haven’t got a hold of the polishes yet… But they look amazing.

I got my nails did in their Summer collection to be released later in the year.. And I got some Hanna Lashes put on too!

*Bild av @Beauty.Mickis


Me oh My! So many new fragrances will be coming this year.. My specific Favorites is the new Chloé and Elie Saab’s new fragrances!


A new brand in the market is NoxiDoxi and they were very informative of their products and their best sellers! I cannot wait to try the duo cartridge Eye Gel. It is even peel off!!


Kerstin Florian is known for their skincare and they will be releasing a new range of beauty products including a concealer, CC cream and foundation.


So many new launches from BareMinerals that you will start seeing in stores already by February-March. New BarePro Concealers are high on my list to try!


At Revlon I got my makeup touched up…


And.. At Elizabeth Arden Pro, They did their oxygen Facial Service which of course I got done too! Below you can see the absolutely beautiful (inside & out!) Saffron-Sugar ready to get her service.


I just had to include Wet n Wild as they are part the of Daisy Beauty Awards and in my category – Best Vegan Cosmetics. They were serving up yummy macarons.


IDUN Merinals will be releasing a new brow gel in 3 colors…


And these glittery brushes from Real Techniques can already be found in stores!


New in the market is TIGI Cosmetics. I am super excited to try their foundation and mascara! … Plus. the Lipsticks are Diamond shaped! How unique?


I heard that Björk & Berries had a great lecture on Friday and everyone was talking about the new fragrance Moon Flower. It smells nice AND they also have a limited edition candle in White Forest out now that I MUST HAVE.


KISS NY PRO was representing with their new makeup line that I have wrote about quite a few times now. They also have sheet masks that are worth checking out.


My favorite Skincare brand from Norway was also present and I am in love with their products still.


I love Lina from Palina. She knows her ingredients and gives everything to her brand which I know I can trust. The new masks from her line have been skin-saving after trying some masks that irritated my skin. She allowed me to try a few of her new products and I cannot wait to share with you more soon!

Other New Launches for 2018!

What are you looking forward to seeing more of in 2018? What would you like me to dive more into in further blogposts?



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A look at Isadora’s Stretch Lash Mascara

An expanding brush giving a multi purpose mascara: A long brush for length & separation and a short brush for volume and definition!
/En expanderande borste som gör denna multi-funktionellt mascara: En lång borste för längd och separation och en kort borste för volym och definition!


I was sent two Isadora Stretch Lash Mascara (179kr) that have now made their way into my daily routine just on the multi-functionality of them. There are four colors: Black, Dark Brown, Dark Blue and Burgundy.
/Jag fått två Isadora Stretch Lash Mascara (179kr) hemskickades som nu har gått in i min dagliga rutin bara på grund av den multifunktionaliteten hos dem. Det finns fyra färger: Svart, Mörkbrun, Mörkblå och en burgundy nyans.

The tube is gorgeous red-black and has a red screw-top to adjust the brush for your lashes. I love the fact that you have the possibility of type of lashes you want to have. You get length or volume or definition or all of the above!
/Tuben är en vackert röd-svart och har en röd skruv-topp för att justera borsten till dina fransar. Jag älskar att det finns möjlighet att få olika typer av ögonfransar. Längd eller volym eller definition eller alla kombinerad!


Left: Short brush, Right: Long brush
Left: Short brush, Right: Long brush

I find that the Burgundy gives my lashes beautiful coverage without being extreme and even pulls out color in my eyes. I am definitely going out and picking up the Dark Blue too!
/Jag tycker att Burgundy ger mina fransar riktigt fin täckning utan att vara extrem och till och med drar ut färg i mina ögon. Jag ska definitivt ut och köpa en mörkblå också då blått är alltid snyggt!

Have you tried the new Stretch mascara from Isadora? What do you look for in purchasing a new mascara?
/Har du provat den nya Stretch mascara från Isadora? Vad letar du efter när du köper en ny mascara?

Price: 179kr / 9ml
Where to Buy: Åhléns, Kicks
Other: Available August / September 2017
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Wishlist: Sephora PRO Eyeshadow Palettes

3 beautiful palettes, created with Sephora PRO Artists and contains 28 shadows each palette!
/3 vackra paletter skapade med Sephora PRO Artists och innehåller 28 skuggor i varje palett!


I don’t know if I should laugh or cry! Sephora US has released a deluxe eyeshadow palette in three versions: Editorial, Warm & Cool with 28 eyeshadows in each. I had hoped that they would be released just before I left the US so I would have been able to swatch and play with them and decide if I should spend my pension savings on them or not but unfortunately they were released just 2 days after I left and personally I feel that the price is steep for a Sephora product ($68, ca. 575kr).
/Jag vet inte om jag ska skratta eller gråta! Sephora USA har släppt en deluxe ögonskuggspalett i tre versioner: Editorial, Warm & Cool med 28 ögonskuggor i varje. Jag hade hoppats att de skulle släppas strax innan jag lämnade USA så att jag kunna swatcha och leka med dem och bestämma om jag skulle spendera min pensionsbesparingar på dem eller inte, men tyvärr släpptes de bara 2 dagar efter att jag lämnade….och personligen känner jag mig att priset är liiitteee mycket för en Sephora produkt ($ 68, ca 575kr).

Have you seen these palettes? Are they something you’d pay $68 for? Which one would you buy?
/Har du sett paletterna? Är de något du skulle betala $ 68 för? Vilken skulle du köpa?

What: Limited Edition
Price: $68, ca. 575kr
Where: Sephora.com
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Sephora Sweden’s Webshop is now Open

Sephora Sweden has opened their digital doors at Sephora.se allowing those far from a physical store to purchase online!

After releasing information on their social media that the webshop was soon ready today, many have already seen the “soft” launch and have already started complaining about them not announcing that they are open. As someone who has worked for Sephora and in addition has worked with creating and opening webshop, I wanted to do a quick explanation of how it works.

As I worked at Sephora when the news broke a few years back that they would be creating a webshop, I understood it would take a few years. It was super difficult to stand in store and explain each time to those visiting from other cities that it would take some time but it will come. I personally have sent products to customers I spoke to over the phone because I know how it is to live far from a store that sells my favorite brands.

However, I also know first hand how difficult it is to launch a functional webshop as I have had the opportunity to work with team and launched a cosmetic webshop just this year. I understand and have worked with all the logistics behind a webshop including where the stockroom would be, who would take care of front-end, back-end, payment methods, returns, shipping…The list just continues!

I believe many do not understand that working back-end takes a lot of energy to make sure all the information is present from uploading high-def photos to pricing and product text. A soft launch allows the company to be able to regulate any problems that may come up with payment methods, shipping and even gives a bit of time to continue to upload information for each product to be sold in the digital store and in turn allows shoppers a good experience on the site.

So, long explanation short. Please be patient. Sephora is working out the kinks. Another thing to keep in mind is that Sephora Sweden is driven by Sephora Denmark who in turn is driven by Sephora France. Translations would be a bit google translate and I too reacted to the…interesting… wording chosen on the site but I am sure that in time, these too will be adjusted accordingly to the Swedish Market.

It is about time that Sephora could reach out to customers who are not near a physical store. I am excited that this project has finally launched!

Where do you live? What Sephora brand have you really been wanting to get?

/Sephora har smyg lanserat Sephora.se idag och några har redan börjat kommentera om sidan. Jag som har jobbat på Sephora och även har lanserat en webbshop med en annat företag har förståelse om just varför det har tagit tid och vill jätte gärna kunna förklara lite mina tankar kring lanseringen. Long story short, Jag skulle önska att ha lite tålamod och låt Sephora reda ut alla detaljer för att kunna erbjuda er bästa möjlig service. 

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Chrome, Prisms and Oils with IsaDora (Spring 2017)

Last Tuesday I was invited to hang out with IsaDora for breakfast to view their latest Chrome Nails among other new Spring products. This Spring you will find Chrome, Glow and Oils with Isadora.

/I tisdags var jag inbjuden till frukost med IsaDora för att se deras Chrome Nails & nya produkter. Chrome, Glow och oljor kommer syns under våren 2017.


The first is already out in stores IsaDora Chrome Nails which is right on trend! LED lights are in the past with this powder from IsaDora. I can even do my chrome nails in the dark and in just a few minutes! The Fixing Top Coat is a must in order to keep the chrome shine otherwise it would not lock the powder onto the nail.
/Den första är redan ute i butikerna och heter IsaDora Chrome Nails som är rätt på trenden! LED-lampor är i det förflutna! Jag kan även göra mina Chrome naglar i mörkret och på några minuter! Fixing Top Coat är ett måste för att hålla glansen annars skulle det inte låsa pulver på naglarna.

It comes in one silver shade which can be paired together with any polish, and each polish gives a different effect.
/Det kommer i en silver nyans som kan paras ihop med vilken lack som helst och varje lack ger en annan effekt.

Get the Glow

Week 19 (May 8-14 2017) you will find Glow for face, lips and nails with the Get the Glow collection. My favorite was the Face Glow Prism Wheel which is a highlighter wheel with prism colors that have been all the rave so I see a trend coming! L’Oréal has theirs and of course Kat Von D’s Alchemist palette so I am super excited to try this one out too!
/Vecka 19 (8-14 Maj 2017) finns Glow för ansiktet, läppar och naglar med Get the Glow Collection. Min favorit var Face Glow Prism Wheel som är en highlighter hjul med prisma färger.L’Oréal har deras och naturligtvis Kat Von Ds Alchemist palett som är också på trend nu så jag är super excite att prova denna!

In this collection you will also find Shimmery nail polishes. I can imagine these are quite unicorn: gorgeous on their own but beautiful over other polishes!
/I kollektionen hittar du också skimmer nagellack. Jag kan tänka mig det är ganska unicorn: gorgeous på egen hand, men vacker över andra lack!

There is also lip glitter to be put over gloss which is an interesting concept! I personally am not much for the jar but who can say no to glitter lips?!
/Det finns också läpp glitter som sättas över glans som är ett intressant koncept! Personligen är jag inte mycket för burken men vem kan säga nej till glittrig läppar?!

And of course the beautiful Gloss Glacé giving a 3D mirror effect.
/och även dessa fina Gloss Glacé som ger 3D spegeleffekt.

Lip Oils and that…

IsaDora’s lip oil has been very popular and now they have also come out with 4 new shades: Rose, Pink Berry, Mandarin and Coral.
/IsaDora lip oil har varit mycket populära och nu har de även kommit ut med 4 nya nyanser: Rose, Pink Berry, Mandarin och Coral.

Andd… by the way! IsaDora will be releasing their first Face Mist! Unfortunately no date on this one yet but interesting product as it does not have a scent and has good spray on it so I cannot wait to try this one out myself. (Sorry, didnt notice the blur in the photo…)
/Förresten! IsaDora kommer att släppa sitt första Face Mist! Tyvärr inget datum på den här ännu, men intressant produkt eftersom det inte har en doft och har bra spray på det så jag kan inte vänta med att prova detta själv!

Is there anything from IsaDora this Spring you are looking forward to trying?
/Är det någonting från kollektionen du är sugen på att testa?

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KISS Professional ‘s New Makeup Line | Cosmoprof 2017

YES! Kiss Professional is one of my go-to brands and they have come out with a cosmetic line including ca. 60 eyeshadows, 36 matte lipsticks, and brow products just to name a few!
/JAA! Kiss Professional är en av mina go-to märken och nu har de kommit ut med en hel kosmetika serie som inkl. ögonskuggor, läppstifter, brynprodukter bl.a!


Sooo many lip finishes to choose from and in sooo many colors! I was super excited to see lip crayons (though a coworker was not all too impressed with the wear.. I need to try myself!).
/Det finns så himla många nyanser och konsistenser för läpparna! Jag blev super intresserade av deras lip crayons men en kollega var inte alls imponerad av hur de applicerade… Jag måste testa själv!

The Celeste matte liquids are completely new and are not available on the website yet but they gave a beautiful matte lip and in awesome colors. I was able to try the Belle matte lip creams (also new, not photographed here!) so I will get back with a review soon!
/Celeste matte liquids är super nya och är inte ens på websidan än men de ger riktigt matta läppar. Jag själv fått testa Belle matte lip creams (som är också nya och inte ens på bild här!) men jag återkommer med en recension snart!

My Favorites from the Kiss Professional cosmetic line are the lip products, especially Egoism matte velvet lipsticks and they come in so many different colors including blacks, blues, greens and of course your more natural shades.
/Mina favoriter från Kiss professional läpprodukterna är Egoism matte velvet lipsticks som finns i hur många fina färger som helst inkl. svart, blått, grönt och självklart lite mer naturliga färger.

Eyeshadows & Palettes

These eyeshadows are super blendable and they come in fantastic shades! I loved the neon shades just as much as I loved the neutrals. They also have different eyeshadow palettes. The 6 brick one on the right is actually not Taupe Brown but rather “Pink Nude” and I want it sooo bad!
/Ögonskuggorna är super mjuka och kommer i hur fina färger som helst! Jag älskade neon nyanserna så mycket som jag gillade de naturliga. Det finns också paletter och denna ni ser ovan är inte taupe brown men “Pink Nude” som är en favis som jag vill få hem!


Brows brows and brows! They have everything from brow pencils to highlighter duos to pomades and the sculpting brow pencil!
/BRYN bryn bryn! De har allt för brynen inkl. pennor, highlighter duos, pomade och även en sculpting bryn penna.


I would love to try the new pencils and they come in three different types: Luxury Intense Eyeliner which is a retractable that is creamy in consistency, Intensif-Eye Liner which is a gel-like finish and finally the Waterproof Wonders that feel like a dream!
/Jag skulle älska att testa alla nya pennor och de kommer i 3 olika typer: Luxury Intense Eyeliner som är en retractable som är mjuk och len att applicera, Intensif Eye liner som är en gel format och Waterrproof Wonders som är sååå mjuka och enkla att måla med!

Face Products

Yes, the Kiss Professional line does not stop there! There are also face products including primers, cushion foundations, fixation primers and even highlighters and concealers. The list just goes on and on!
/JA, Kiss professional kosmetik stannar inte där! Det finns massa ansiktsprodukter också som inkl. primer, cushion foundations, fixation primers, highlighters och concealers. Listan bara fortsätter!

Lashes & Nails

Of course I wont jump over the new Lash Couture faux mink lashes and the newer nail designs.
/Självklart ska man inte glömma nya Lash Couture faux mink lahses och även de nya nageldesigns.

I love the fact that they have come out with latex-free adhesives. Something I MUST get a hold of. It comes in clear and in black.
/Jag älskar att de har kommit ut med latex-free lim till fransarna. JAG MÅSTE HITTA DEM!! Det finns i genomskynlig och svart.

As you all may know, I use kiss false nails often since they sit well, are easily exchangeable and comes in sooo many different designs. I am loving the new colors and designs from imPRESS.
/Som ni kanske redan vet så använder jag kiss naglar ofta då de sitter bra och är enkel att ta bort. De kommer i hur många fina nyanser som helst. Jag gillar verkligen de nya färger och designs av imPRESS.

Are you excited for the new KISS Professional cosmetics line? Unfortunately not available in Sweden (yet! *fingerscrossed*) but would you purchase anything from this brand? What are your thoughts? What are you interested in trying? /Är du lika intresserad av KISS Professional kosmetika? Tyvärr så finns inte dem i Sverige (än! Jag hoppas verkligen på att de kommer!), men skulle du köpa någonting från märket? Vad tycker du? Vad skulle du vilja testa?

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A Quick look at Skin Philosophy by Palina

I FINALLY got a hold of the full series of skincare from Palina and I am super excited to show you everything!

At the DaisyExpo 2017, we were able to be the first to try Palina’s new skincare line Skin Philosophy. Palina is a Swedish brand created by Make Up Artist Lina Ivarsson. I absolutely love their loose powders and shadows and Lina is an inspiring and beautiful person so I was so excited to get a package sent home to me to try!

/På DaisyExpo 2017, var vi först med att prova Palina nya hudvårdsserien SSkin Philosophy. Palina är ett svenskt varumärke skapat av Makeupartisten Lina Ivarsson. Jag älskar deras löspuder och lösskuggor och Lina är en inspirerande och vacker person så jag var så glada att få ett paket som skickats hem till mig för att prova!

I love the packaging since they are simply white outer packaging but with colorful insides. The tubes themselves are also color coordinated which is seriously genius! I know that Palina has taken extreme care to create the best ingredients and technology. There will be 21 products total so this is just the beginning!

/Jag älskar förpackningen eftersom de är helt vita ytterförpackning men med färgrika insida. Tubarna har olika färger och är sorterat i typ av produkt som är en genius move! Jag vet att Palina har tagit extrem försiktighet med att skapa de här produkterna med bästa ingredienserna och högteknologi. Det kommer att finnas 21 produkter totalt så detta är bara en början!

As you can see, there are 8 products in total including 1 gel, 3 masks, 1 scrub and 3 creams. I found a few of my favorite products from the line already: The Fairy Scrub (495kr), The Rescue me Gel (595kr) and the Calm Down Mask (595kr).

/Som du ser så finns det 8 produkter som inkl. 1 gel, 3 masker, 1 skrub och 3 krämer. Jag hittade några fravoriter redan: The Fairy Scrub (495kr), The Rescue me Gel (595kr) & Calm Down Mask (595kr).

The Fairy Scrub is a mild peeling that has sweet almond oil, Vit A, E, B1,2&6. In addition it also has Sambucus Nigra Flower Extract that works as an antioxidant and is good for sensitive and unclean skin. It works for all skintypes and I love that I can use it from 1 to 5 times a week.. squeeky clean!

/The Fairy Scrub är en mild peeling som har söt mandelolja, vitamin A, E, B1,2 & 6. Dessutom har även fläderblom extrakt som fungerar som en antioxidant och är bra för känslig och oren hud. Det fungerar för alla hudtyper och jag älskar att jag kan använda det från en till fem gånger i veckan .. squeeky clean!

The Rescue me Gel is perfect for calming angry skin and quickly. I have been having issues with stress acne and by just spot applying this product, it has calmed the acne down which is more than any other product has done! You can find glycolic acid, lactic acid and salicylic acid.

/Rescue me Gel är perfekt för att lugna ner irriterad hud och snabbt. Jag har haft problem med stress akne och bara spot behandling med denna produkt funkade jätte bra och lugnat ner stress acnen vilket är mer än någon annan produkt har gjort! Du hittar glykolsyra, mjölksyra och salicylsyra i denna!

Calm Down Mask is a deep cleanser and again great for irritated skin or just balancing moisture in the skin. I feel that my skin feels softer and moisturized. In this mask there is Vit C, Jojoba Seed oil and even kaolin.

/Calm Down Mask är en djuprengörings rengöring och återigen riktigt bra för irriterad hud eller för att balansera fukt i huden. Jag känner att min hud känns mjukare och återfuktad. I denna mask finns Vit C, jojoba fröolja och även kaolin.

Have you tried any of these skincare items? Which one are you most interested in?
/Har du provat någon av dessa? Vilken är du mest intresserad av?

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